Born and raised blue-collar, founder Mei Sze Tsang formed a deep connection with construction work from an early age through her working-class upbringing.

In the '90s, when following her father to work sites, she witnessed the skilful labor of the workers - as well as their brutal, unforgiving working conditions. Their clothes not only failed to protect them from these conditions; they actively made difficult work even harder. To this day, traditional workwear is often bulky and uncomfortable.

The problem remains unsolved.